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Getting Started with Video Marketing

We have all heard the hype about videos uploaded to YouTube that have taken off, getting many many 1000s of viewers.

However, YouTube.com and other video sites also put video marketing within the reach of even the smallest business.

Ten years ago, local TV adverts, costing $10,000s, were the only option. Now anyone with a PC and the right knowledge can get their message out there.

You can easily make a short video infomercial that will catch the interest of potential buyers. YouTube videos tend to list highly on Google search listings.

An easy way to get started with video marketing is to promote other peoples’ products using an affiliate link. Browse the products on ClickBank Marketplace until you find something that interests you.  Then sign up to ClickBank and get an affiliate link for the product.

Go to Google Adwords Keyword tool and find the phrases that people are using to search for the type of product you have chosen.

Make a short and simple video of the product’s website using a screencam video program. Camtasia is the best one to use, it is expensive, but you can get a 30 day Free trial.

Do a friendly voice over on the video telling viewers what benefits they will get from this product. Be honest, and don’t do any “hard sales”.

Put the full affiliate website URL right at the start of the “Description” on the YouTube video submission form, so you get a clickable link under the video.

Add 5 or 6 of the best keyword phrases in the “Tags” section. Submit the video and test everything works.

Once you have mastered the basic process, you can move on to more advanced strategies, using videos to drive leads to your business, or your clients’ businesses.

Dave Christie

Here is a short video we put on YouTube to promote an affiliate product:

http://www.MyListBuildingClass.com

This entry was posted on Friday, April 30th, 2010 at 10:44 pm and is filed under Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Getting Started with Video Marketing”

  1. Hi Dave,
    Great video there and some timely advice. I’ve been trying to get around to getting videos on youtube etc and really need to make the time. Your blog is developing well, good luck with everything.
    Regards,
    Graham

  2. Good post Dave – I’ve been thinking about trying a video but it seemed so daunting. I’d never even thought of starting with an affiliate product and that is a great idea. I think that is exactly how I will start!

    Tracie, California, USA

  3. Thank you for the positive comments Tracie.

    Promoting affiliate products is a good way to get started with online video marketing. Rob Brooks’ guide is a good place to start. If you are a member of Jim Cockrum’s MySilentTeam , you can download it for free from the bonus pool.

    Once you learn the basics you’ll realize that video marketing is not so difficult. Then move on to doing online video marketing for “real world” businesses. That can be either promoting your own business or a client’s business. That can be far more lucrative than affiliate promotion, for you, and for the business owner.

    Best Regards,
    Dave

  4. Very well done Dave, I’m like Tracie I hadn’t thought about promoting an affiliate product by video. What an excellent idea. :-) You mentioned Camtasia is expensive…..How much is it? Also, I would insert an affiliate link for Camtasia into this post. ;-) Keep up the good work.

    John

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